Okaeri is a side project and research aid of Ryan Fell. Ryan studies and records original Gold Coast houses in an effort to educate the public on the history and heritage of the town. Along with his research, he provides the service of illustrating peoples’ homes.
I created an identity centred around a vibrant and natural colour palette with 56 working colour combinations. The colours and typography reflect the houses and environments drawn by Ryan.
The typography is formed by the irregular and idiosyncratic illustrations. What appears to be structured and mathematical at first glance gives way to the small imperfections of a human touch.
Illustrations and Photography: Ryan Fell