top-index — Freelance Graphic Designer Melbourne

Mikayla is an exceptional designer. From project brief, to speedy delivery, Mikayla is a best in class creative and incredibly reliable. Her work for ALWAYS LIVE has been nothing short of impressive - I’d recommend her to anyone looking to engage a design professional for their next project.

Geordie L.  Brand Manager, Always Live

Services

Digital Design
OOH
Content Creation
Merchandise

Credits

Brand Identity: Universal Favourite

Visit Victoria needed a design system to promote over 100 events and festivals across the state—each with its own identity, yet all connected under a single brand. This was the first-ever statewide rollout of its kind: no existing framework, no precedent, and a tight timeline. The challenge was scale, consistency, and speed. Building a system that could deliver clarity across a diverse, complex program of cultural events.

I developed and implemented a flexible design system that could adapt to the unique character of each event; solo act, main music event, or cultural program—while maintaining a clear, recognisable brand presence. The system established consistent layouts, typographic treatments, and colour usage, supporting variation without fragmentation.

I joined the project during the launch of the festival, stepping in to support the team and manage overflow work during a high-pressure period. This required quickly understanding the emerging framework, contributing solutions where needed, and delivering a large volume of design assets across multiple stakeholders and platforms. In total, I produced over 300 digital, print and merchandise assets, supporting the campaign’s rollout across a complex network of event partners.

The campaign reached thousands of locals and visitors, driving engagement and attendance across Victoria’s cultural calendar. The system was clear, scalable, and and efficient, considered delivery of assets—particularly during the high-pressure demands of the rollout.